About the Author
BHASKAR MAJUMDAR, a seasoned corporate executive, is a serial entrepreneur turned well-known early stage investor. He is the founding partner of Unicorn India Ventures and has invested across 30 start-ups in India and the UK with a cumulative valuation of over $3 billion. Bhaskar is an alumnus of IIT Kharagpur and has attended the Advanced Management Programme (AMP) at Harvard. He lives between London, Cotswolds and Mumbai. This book was imagined and written during the first UK lockdown in 2020 while staying in his Cotswolds cottage.
About the Book
Bhaskar gives a masterclass on how to plan, build, sustain and grow a start-up, and stay miles ahead of competition with the ‘everything started as nothing’ mantra. This book is an account of what works and what does not in the Indian start-up ecosystem from someone who has had a front row seat as the ecosystem emerged to become the third largest in the world.
Leveraging real anecdotes and stories from entrepreneurial ventures across a vast spectrum including the technology sector, agri and small-scale businesses, manufacturing as well as the social sector in India, Bhaskar highlights the emergence of winning scalable businesses in today’s ruthless marketplace.
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Testimonials
‘India is fast becoming the start-up capital of the world. The entrepreneurial spirit of Indians is exhibited wherever they may choose to reside. This book, by Bhaskar, will inspire many more towards building the "New India"'.
— Robert Knox, Founder & Senior Managing Director, Cornerstone Equity Investors, LLC
‘This book gives real insights on what it takes to build a business in the post-Covid era. It comes at a time when large businesses and economics are facing unprecedented challenges while startups are able to adapt much faster. They are re-imagining innovation and business and are showing us the future. The digital revolution has arrived with a bang and the world has suddenly changed. Those who do not change will be history soon!'
— T.V. Mohandas Pai, Chairman, Aarin Capital Partners
‘Of course, luck has its part to play in the journey of the entrepreneur. But successful entrepreneurs seize the moment when they chance upon a lucky break.’
— Abhinay Choudhary, co-founder of BigBasket
'As a technology entrepreneur, you need to make sure that you are solving something important for your custome; not creating a technology in search of a problem to solve.'
— Amod Malviya, co-founder of udaan
‘One of the lessons from the journey of redBus was that though it’s correct that you must pursue your goal with a single-minded determination, but if need be you should be able to pivot.'
— Phanindra Sama, co-founder redBus and presently Chief Information Officer at Government of Telangana
'Changing perception is a slow process. You have to be persistent and don't be bothered by anything that comes in the way.'
— Sanjeev Kapoor, celebrity chef and entrepreneur
‘Bhaskar's insights are razor-sharp, particularly when it comes to tech companies and start-up. As technology takes over more and more industries in India, disruptive start-ups in India have to be taken very seriously, especially by the incumbent players. If you want to understand how to build and scale start-ups in a new emerging ecosystem of India then you need to read this book.'
— Paul Cuatrecasas, Founder of Aqua Partners and author of GO Tech or GO Extinct
'As a technology entrepreneur, you need to make sure that you are solving something important for your custome; not creating a technology in search of a problem to solve.'
— Amod Malviya, co-founder of udaan